Playbook
Unduplicated Reach in Sponsorship (Florida)
Sponsors looking at Florida… If you had to choose 3 properties, which should they be?
Fan intelligence that drives impact
Know the fans. Drive commercial insight.
Vision Insights is a research and insights agency built specifically for sports & entertainment marketing. Our purpose-built platform, Decoder, brings together fan insights, media valuation and customized research so you can understand audiences and quantify sponsorship performance in one place.
Audience Segments
Built for sports fans
Brand Lift
Tie insight to activation
Sponsorship
Prove partner value
Market Trends
Spot shifts early
Local Indiana Pacers fans in market for car accessories (next 30 days)
+21% vs Indiana residents
19%
Lucas Oil jersey patch media value generated in 2025-26 Pacers home broadcasts (Vision Value™)
$4.59 million
Local Indiana Pacers fans’ top store for auto accessories
Advance Auto Parts
Next best action
Build a sponsor-ready story with segment proof points
Why Decoder – The Problem
Sports marketers are being asked to do more with resources that weren’t built for their nuanced needs.
Traditional research tools weren’t built for the realities of sports & entertainment: shifting fandom, fragmented media, sponsorship accountability, and pressure to turn insights into activation quickly.
Slow data
Long timelines for data delivery mean insights arrive after the moment to make changes has passed.
Unclear ROI
Teams and brands struggle to prove impact across multi-channel activation and partnerships that connect with fans beyond traditional media.
Disconnected data
Partnership efficiency and effectiveness data live in disparate systems – making the impact story harder to tell.
Generic data
Off-the-shelf surveys miss the nuance of fan behavior, psychographics and the sponsorship halo effect.
Audience fragmentation
Fans don’t fit into neat demographic buckets – the identify is contextual.
Sponsorship pressure
Sports marketers and partners need data that provides insight & next steps – not a PDF of raw data and charts.
Activation speed
Campaigns need contextual feedback today – not next quarter.
Why Decoder – The Solution
One platform for Fan Insights and Broadcast Valuation.
Decoder is built for sports and sponsorship marketers who need answers fast — and proof they can take to partners. Explore the modules below, or lean on our team for custom research.
Purpose-built for teams, leagues, brands, and agencies
Dashboard-first UX for clarity and speed
Outputs designed for activation and partner storytelling
Optional expert support for strategy and narrative
API ready for ease of access and automated data retrieval
Decoder modules
Switch views to see what’s inside
Decoder module
Fan Insights
Understand who your fans are — and what moves them.
What’s available
- • Youth Fan Data (age 13+)
- • Syndicated Sponsorship Measurement
- • Fan Journey Insights and Gameday Behaviors
- • Monthly Data Trending
- • Sponsorship Category Consumption and Customer Status
- • First-in-class UI with API delivery
- • Consistent coverage across the U.S., Canada, and Mexico
What it means
- • In-depth insight into fans during formative years
- • Data that fuels fan engagement and fan base growth
- • The largest collection of sports-specific fan insights in North America
- • Track sponsorship performance month-by-month
- • A fan insights tool designed to be fast and easy to use
How it works
A repeatable process — built for speed and confidence.
Whether you need rapid answers for an upcoming campaign or a long-term segmentation system, Decoder helps you move from question to activation with less friction.
01
Define the decisions
Align on the questions your stakeholders actually need answered — segment definition, sponsor fit, activation planning, or performance proof.
02
Use Fan Insights + Media Valuation
Move seamlessly between who the audience is (Fan Insights) and what sponsorship exposure is worth (Media Valuation) — without stitching tools together.
03
Translate insight to action
Turn findings into segments, messaging, partner stories, and measurable next steps — with clear accountability.
04
Activate and iterate
Use insights as a living system: monitor shifts, track results, and keep your strategy current.
Outputs
Segments, personas, activation playbooks, sponsor narratives, valuation readouts, KPI frameworks
Delivery
Self-serve in Decoder + optional expert support
Timeline
From rapid-turn insights to ongoing measurement
Testimonials
Real outcomes from teams and leagues using Decoder.
Trusted by sports organizations that need faster answers, better partner narratives, and a more complete understanding of fans and media value.
Sam Hubble
Director of Strategy • Minnesota Timberwolves & Lynx
“Our experience with Vision Insights and Decoder has completely revolutionized the way we deliver fan insights data to our organization. Vision’s user interface and API delivery has optimized our access to our fan base data while allowing us to integrate the data into our organization’s existing suite of reports to ensure easy access for all users. Additionally, Vision’s top notch client service team has been vital in supporting our sponsorship prospecting efforts and understanding our fan’s relationship with potential partners. Vision has been a first-class partner and any organization looking to enhance their existing data should strongly consider partnering with Vision.”
USL
President, Business Ventures • USL
“Our work with Vision Insights and Decoder has truly changed our league’s and clubs’ understanding of the USL fan base in ways we could not imagine before. The reliability and depth of information we’re able to uncover about the fan’s journey, their reaction to sponsorship, game day behaviors and every other form of engagement has been game-changing. Any organization looking to enhance their data toolkits, while receiving world class client service and next-level insights should consider working with Vision.”
Accuracy
Data that is dependable, real and ethical with a heightened focus on quality
Sports Expertise
Data that was structured and built for you by subject matter experts and sports practitioners
Decision speed
Move from question to stakeholder-ready answer faster
Client service
Pair the platform with experienced sports research support
Resources
Thought leadership for the people shaping fandom.
Fresh frameworks, reports, and conversations built around the questions sports marketers, partnerships teams, and brand strategists are trying to answer right now.
Report
Local Market Sponsorship Performance
MLS Clubs and the percentage of their fans in their home market who feel positive towards sponsors
Webinar
Trust the Data: Building Confidence in Fan Intelligence
How to build confidence that the insights you’re using to guide revenue, engagement, and strategy are actually trustworthy.
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About
Research + product — purpose-built for sports & entertainment.
Vision Insights exists to give marketers, rights holders, and agencies the most complete resource for fan insights, consumer intelligence, and sponsorship performance — with a commitment to transparency, efficiency, and impact.
People-first
We treat clients, colleagues, and fans with respect.
Transparent
We tell you what’s true — even when it’s not convenient.
Efficient
We focus on what changes decisions, not what fills slides.
Insightful
We connect dots and make data matter.
Credibility snapshot
Sports-first
Coverage designed for marketing + sponsorship decisions
Actionable outputs
Segments, playbooks, partner stories, measurement
Operator mindset
Built to help teams ship, not just learn
Support included
Experts available when you need extra lift
Ideal for
Teams • Leagues • Brands • Agencies • Sponsors
Anyone who needs to understand fans and prove marketing impact.
Our Team
Built by people who live the industry.
A multidisciplinary team across research, data science, partnerships, and media — focused on turning insight into impact.
Employee directory
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Ready to see Decoder?
Bring fan intelligence and media value into one workflow.
Whether you need faster segmentation, stronger sponsorship storytelling, or a better way to turn insight into action, Decoder is built for the realities of sports marketing.
Teams
Increase ticketing, merch, and engagement with sharper segments
Leagues
Align stakeholders across markets with consistent fan intelligence
Brands
Find the right fans and measure impact
Agencies
Build partner stories and strategies that hold up
Request a demo
Tell us what you’re trying to prove or improve.
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