News | Vision Insights

Vision Insights Announces Major Brand and Metric Boost to Decoder™, Offering Deeper Insights that Matter to Sports Marketers

New York City, Nov. 20, 2024 – Vision Insights, a leading research and insights firm designed for the sports and entertainment industries, today announced the availability of more brands, more industry coverage, and more sports-relevant metrics to sports marketers within the company’s all-in-one fan insights and media exposure analysis platform, Decoder™.

The expanded offering includes metrics spanning purchase consideration, brand loyalty, and brand trust to the existing robust brand consumption metrics previously available in Decoder.

Highlights of today’s release enhancing the Decoder platform include:

Measurement of Metrics that Matter to Sponsorship: New metrics like purchase consideration, loyalty, and trust paint a more complete picture of sponsorship’s halo effect, allowing for data-driven decisions.
Expanded Brand Coverage: Analyze fan sentiment and consumption across 1,800+ brands and 40+ categories, with 16 new categories just added.
Longitudinal Tracking: Gain valuable context through month-over-month data trends to measure brand progress over time.

Benefits of the expanded Decoder platform:

Uncover Fan Preferences: Understand youth fan data (13+), sponsorship category consumption, and customer status to inform future strategies.
Fuel Fan Engagement: Leverage sports consumption and engagement insights to cultivate deeper fan connections and drive fanbase growth.
Track Sponsorship ROI: Access the most extensive collection of sports-specific fan insights and media analysis data in North America to effectively track sponsorship performance.
Data Delivered the Way You Want It: Enjoy the industry's easiest-to-use platform with a first-class UI and seamless API delivery.

“We're thrilled to equip teams, brands and agencies with new metrics that matter to sports marketing and partnership professionals,” said Tracy Schoenadel, COO of Vision Insights. “This expanded data is now readily available for all existing Decoder clients and the entire sports industry."

Decoder empowers sports teams, leagues, and brands with unparalleled insights into fan behavior and media exposure. By combining advanced data analytics and proprietary technology, Decoder provides a comprehensive view of today's sports fan and the effective ways to engage them.

“We originally built Decoder to answer the fundamental questions that drive sports marketing success,” said Scott Horowitz, CEO of Vision Insights. “What makes our fans unique? How can we maximize sponsorship value? What are the most effective ways to engage our audience? Today’s new feature and data release doubles down on what Decoder is delivering to our customers to answer those questions and stay ahead of the curve."

About Vision Insights

Vision Insights is a research and insights firm designed for the sports and entertainment industry. Vision provides marketers with the necessary products and services to gain deeper insights into consumers, target audiences, and sports fans, understanding the unique value their target audiences offer to sponsors and advertisers in the sports sector. Founded in 2022 by Tracy Schoenadel and Scott Horowitz, Vision Insights already collaborates with some of the world's most prominent sports leagues, teams, and sponsors, assisting them in building syndicated and custom solutions that assess the effectiveness and efficiency of their marketing investments. To learn more about Vision Insights, visit our website.

FORGIVECO AND VISION INSIGHTS LAUNCH GROUNDBREAKING PARTNERSHIP TO MEASURE IMPACT OF DEBT FORGIVENESS PROGRAMS

The introduction of ForgiveCo's measurement program aims to identify the benefits experienced by ForgiveCo's brand partners when their customized debt forgiveness programs gain recognition among consumers.

FORT COLLINS, Colo., December 12, 2023 – ForgiveCo™, a pioneering public benefit corporation committed to alleviating consumer debt, has formed a strategic partnership with research industry leader, Vision Insights to measure the success of its debt forgiveness partnership program across its portfolio of partners. ForgiveCo has established partnerships with prominent sports stars, teams, and brands, including NFL star Josh Allen, the Washington Commanders, and PureTalk Wireless.

ForgiveCo aims to help brands do good by forgiving the debt of necessity for individuals in hardship. Brands partner with ForgiveCo to target communities of people in need and purchase their debt in bundles using the same process debt collectors use – buying debt at cents on the dollar. Rather than collecting on the obligation, they forgive it, thus reducing financial hardship for people who need help the most.

"We believe in our debt forgiveness programs' positive influence on our partner organizations' brand reputation and messaging. Our initiative is grounded in the principle of action-based communication, illustrating the impactful relationships fostered with the recipients of our aid and the community at large," expressed Erik Antico, Chief Revenue Officer at ForgiveCo.

This measurement program will encompass quantitative and qualitative research conducted among U.S. consumers to identify how ForgiveCo's partners' brand standing is enhanced when coupled with debt forgiveness efforts. Debt relief beneficiaries will also be interviewed to showcase their personal stories and the life-changing impact these programs have on their lives moving forward.

"This is undeniably a moment where the work being done here is making a significant difference," added Vision Insights CEO Scott Horowitz. "Opportunities to help tell the stories of people seeing the light at the end of the tunnel are rare, and that's why this partnership with ForgiveCo makes sense on so many levels. It aligns perfectly with Vision Insights as a company and who we are as individuals."

About ForgiveCo

ForgiveCo provides business advisory services to corporations for acquisition, administration, and cancellation of consumer debt, alongside advisory services in branding, goodwill creation, and bulk debt management – "Transforming debt into goodwill™." They amplify a brand's equity by erasing billions of dollars of debt for millions of people, activating community and hope in individuals. To learn more, please visit: forgiveco.com

About Vision Insights

Vision Insights Launches Decoder, an All-In-One Fan Insights and Media Exposure Analysis Platform

NEW YORK CITY/FEBRUARY 13, 2023 – Vision Insights is bringing to market the first-ever fan insights and broadcast analysis tool built specifically for the sports industry. The new platform “Decoder” is a purpose-built SaaS that will provide sports teams, leagues, brands and agencies the ability to monitor the effectiveness and efficiency of their sports investments all in one place.

The fan data and media exposure methodologies housed in Decoder are homegrown and offer insights into sports marketing and fan experience that have never been syndicated to date. The tool has been created with an emphasis on the complete fan journey, youth data (respondents are aged 13+), sponsorship performance, and industry-shaping topics paving the next frontiers across the sports landscape such as name, image and likeness, Web3, evolving gameday experiences, and more.

“We have spent the past nine months pouring our experience and knowledge about sports marketing measurement and research into this system and the day is finally here to share our creation with our fellow sports colleagues and executives,” said Vision Insights COO Tracy Schoenadel. “Marrying fan insights and media exposure data has been a dream of the entire collective at Vision for a long time and we are looking forward to providing this amazing service to our clients to better fuel their business decisions.

“There were several must-haves we all decided Decoder needed to provide as we developed the platform: an easy-to-use interface, data that included an API, and the ability for users to trend the data month-over-month across the U.S., Canada and Mexico,” stated industry veteran and Vision Insights President of Product & Strategy, Zaheer Benjamin.

The capstone piece to Vision’s Decoder platform was made possible when they secured an exclusive partnership with image recognition leader, VISUA. VISUA’s services give Decoder the ability to offer full-frame rate video analysis, an unlimited logo library, and instant logo learning, allowing brand logos to be detected within hours of broadcast capture. Adding VISUA’s capabilities allows Vision Insights to address the biggest issues plaguing media exposure services in sports: speed and accuracy. VISUA’s Computer Vision technology eclipses other solutions, delivering results faster thanks to their Adaptive Learning Engine. It is also up to 2,900% more detailed as it processes footage at full frame-rate, as opposed to other providers that only process small numbers of frames per second.

“We saw that Vision Insights was building a unique platform. For the first time, a platform was being developed that married deep consumer research with precision-based media insights. We also knew that we could provide the exact missing pieces the Vision Insights team was looking for. Vision Insights deep understanding of the sports intelligence landscape would help us continue to evolve our tech alongside Decoder in subsequent years, creating an organic partnership dedicated to moving the industry forward,” said Declan McGonigle, VP of Sales & Marketing at VISUA.

Vision Insights will launch its survey-based fan insights user interface immediately, with the VISUA-backed media module set to launch in Decoder in the coming months. “We are already receiving stellar data from fans and broadcast elements, and at record speed,” said Scott Horowitz, CEO at Vision Insights. “Looking at yesterday’s Decoder output for the Super Bowl, we were already able to see that Nike was the most visible brand with 1,079 seconds on-screen and $211,060,800 in unweighted media equivalency alone. As far as non-apparel related partners, Bud Light was the top performing league partner with 146 seconds on-screen and $28,327,002 in unweighted media equivalency value. We also know that Bud Light is recognized as a league partner by 31% of NFL fans across the United States alone. You can’t get those two data streams together, and with that speed, anywhere else.”

About Vision Insights

Vision Insights is a research and insights firm built for the sports & entertainment industry. Vision provides sports marketers with the necessary products & services to learn more about who their fans are and the unique value their target audiences afford sponsors and advertisers in sports. Founded in 2022 by Tracy Schoenadel and Scott Horowitz, Vision Insights already works with some of the sports world’s most notable teams and sponsors assisting them with building syndicated and custom solutions that monitor the effectiveness and efficiency of sports investments.

About VISUA

VISUA boasts best-in-class Visual-AI that powers the world’s leading brand and sponsorship monitoring, cyber security, brand protection, and authentication platforms. VISUA delivers technologies such as logo/mark detection, text detection, object & scene detection, and visual search, that are used by world leading companies for applications as varied as sports sponsorship monitoring, social listening, and phishing detection, to holographic authentication and counterfeit product detection. Its Visual-AI technology is proven to deliver the highest precision with instant learning, at unlimited scale, and is adaptable for any use case. VISUA believes in People-First AI, they see a world where Visual-AI will lift humanity out of the mundane, empowering a society that focuses more on creativity and collaboration and less on binary tasks, and empowering services and solutions that humans alone simply can’t deliver.